Benchmark Report, Lead Generation, Search Advertising, Google Ads

    Google Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

    In the last quarter of the year, Google made some major changes to Display campaigns, and it couldn’t have come at a better time since our calculations found that costs and ...

    Benchmark Report, Lead Generation, Search Advertising, Google Ads

    How do your numbers compare? Google Ads Benchmarks in Q3 2018

    In Q3 2018, we analyzed over 2.4 billion impressions and nearly 22 million clicks across Google Ads Search and Google Display Network to calculate median CPC, CPM, and CTR for ...

    PPC Advertising, Youtube Ads, Search Advertising

    4 Reasons Search Marketers Are Excited About YouTube Advertising

    2018 has been one hell of a year for us digital marketers already, hasn’t it? New features rolling out, a new UI driving all of us crazy, and GDPR having us:

    agency, Agency Tips, Paid Social, PPC Reporting, PPC Reports, Agency Life, Reporting, Search Advertising

    How PPC Managers Can Work With Other Departments

    Step one to getting anyone to believe and trust what you’re saying is to prove your credibility. The same rules apply when PPC managers reach out to other departments to sync ...

    Advertising, PPC, Retargeting, Search Advertising, Display Advertising

    What's Next in Performance Advertising

    Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, ...

    Advertising, PPC, Search Advertising, AdWords, Display Advertising

    Retargeting Ads: 7 Best Practices to Supercharge Performance

    As a marketer, it's troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can ...

    Brand Marketing, Paid Search, Search, Search Advertising, AdWords

    Bidding on the competition? Here's a lesson from Equifax.

    When a credit monitoring company Equifax was hit by a cyberattack that may have affected about 143 million Americans, people flocked to Google to find out what to do. As ...

    B2B Marketing, B2B PPC, Social Advertising, Search Advertising, Demand Generation

    2017 Demand Gen Benchmarks To Accelerate Growth

    When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

    Advertising, B2B PPC, Mobile Advertising, PPC, Social Advertising, Search Advertising, Analytics

    What PPC Marketers Need to Know about Third-Party Data

    Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data... So much data, and so ...

    Advertising Copy, Search, Search Advertising, Ad Copy, AdWords

    Quick Guide to Writing Successful Expanded Text Ads

    We all know the basics of good marketing copy: identify the problem, offer a solution, keep it brief, and the like. But for text ads -- ads that show above and below Google ...