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    Facebook Ads, Google AdWords, Social, Search, Ad Copy

    5 Reasons to Write Different Ad Copy for Facebook & AdWords

    You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

    Advertising, Google AdWords, Search, Search Advertising, AdWords

    6 Advanced Techniques to Boost Your AdWords Performance

    In some cases, PPC doesn't pay off from the very beginning! Don’t just give up without giving it another try. Follow these simple yet powerful tips to improve your AdWords ...

    Social, Search

    23 Demand Gen and PPC Podcasts That Will Make You a Better Marketer

    One thing most of us don’t have enough of? Time. Something we probably all have too much of? A commute. In fact, recent Census data shows that about 143 million Americans ...

    Google, PPC, PPC News, Search, Targeting, AdWords

    Experts Weigh in on Google's Exact Match Targeting Update

    Last week, Google announced a new change that will affect exact match keyword targeting. In the past, exact match meant exact match. Then, in 2012, Google announced a fuzzy ...

    Integrations, PPC Reporting, Social, Reporting, Search, Customer Insights, Google Analytics

    5 of the Best Google Analytics Integrations to Improve Customer Insights

    Google Analytics is the undisputed market leader when it comes to analytics insights for business. It is estimated that Google Analytics is present on over 50 million websites. ...

    PPC, The PPC Show, PPCShow, Programmatic, Search, Search Advertising

    Get Started on Programmatic with Advice from Bryan Gaynor

    When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing ...

    B2B Marketing, ebooks, PPC News, SEO, Social, Search, video marketing, whitepapers, blogs

    Found Out What Your Competition Are Planning in 2017

    The State of B2B Digital Trends For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They ...

    AdWords Scripts, PPC, Search, AdWords, Automation

    The 10 Best AdWords Scripts to Scale your PPC Accounts

    When you scale your AdWords accounts, you start to find even some of the most basic tasks start to take up huge amounts of time. I remember stepping up from managing smaller ...

    PPC, Social, PPC Automation, ppc campaign, Search, Automation

    7 Reasons Why You Need to Automate Your Ads in 2017

    As PPC professionals, we’re always looking for ways to increase productivity and campaign performance. In 2017, automating PPC ads is going to be our top tactic for getting the ...

    PPC News, Social, webinar, Search

    What PPC Professionals Can Expect in 2017

    We started off 2017 with some expert predictions about what the new year will have in store for PPC. But all the buzz about trends and innovations can be pretty overwhelming ...