Ad Copy, Facebook Ads, Google AdWords, Search, Social

5 Reasons to Write Different Ad Copy for Facebook & AdWords

You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer ...

Advertising, AdWords, Google AdWords, Search, Search Advertising

6 Advanced Techniques to Boost Your AdWords Performance

In some cases, PPC doesn't pay off from the very beginning! Don’t just give up without giving it another try. Follow these simple yet powerful tips to improve your AdWords ...

Search, Social

23 Demand Gen and PPC Podcasts That Will Make You a Better Marketer

One thing most of us don’t have enough of? Time. Something we probably all have too much of? A commute. In fact, recent Census data shows that about 143 million Americans ...

AdWords, Google, PPC, PPC News, Search, Targeting

Experts Weigh in on Google's Exact Match Targeting Update

Last week, Google announced a new change that will affect exact match keyword targeting. In the past, exact match meant exact match. Then, in 2012, Google announced a fuzzy ...

Customer Insights, Google Analytics, Integrations, PPC Reporting, Reporting, Search, Social

5 of the Best Google Analytics Integrations to Improve Customer Insights

Google Analytics is the undisputed market leader when it comes to analytics insights for business. It is estimated that Google Analytics is present on over 50 million websites. ...

PPC, #PPCPodcast, PPCShow, Programmatic, Search, Search Advertising, The PPC Show [Podcast]

Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing ...

B2B Marketing, blogs, ebooks, PPC News, Search, SEO, Social, video marketing, whitepapers

Found Out What Your Competition Are Planning in 2017

The State of B2B Digital Trends For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They ...

AdWords, AdWords Scripts, Automation, PPC, Search

The 10 Best AdWords Scripts to Scale your PPC Accounts

When you scale your AdWords accounts, you start to find even some of the most basic tasks start to take up huge amounts of time. I remember stepping up from managing smaller ...

Automation, PPC, PPC Automation, ppc campaign, Search, Social

7 Reasons Why You Need to Automate Your Ads in 2017

As PPC professionals, we’re always looking for ways to increase productivity and campaign performance. In 2017, automating PPC ads is going to be our top tactic for getting the ...

PPC News, Search, Social, webinar

What PPC Professionals Can Expect in 2017

We started off 2017 with some expert predictions about what the new year will have in store for PPC. But all the buzz about trends and innovations can be pretty overwhelming ...