SEM, SEO, Lead Generation

How To Correct Over-Optimization in Paid Search

In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

SEM, Social

Six defunct social platforms share spooky lessons

On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers are perpetually haunted by a ...

PPC, SEM, Negative Keywords

Afraid To Ask: Negative keywords and how to optimize them

If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

agency, Search, Search Advertising, SEM, Startups

Is SEM An Effective Growth Channel For Startups?

SEM is undoubtedly one of the most effective digital marketing channels that exist. When the right elements come together - a great product with good unit economics, relatively ...