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    SEM, SEO, Lead Generation

    How To Correct Over-Optimization in Paid Search

    In the age of digital marketing, boutique agencies can go head to head with some of the biggest brands in the business thanks to Search Engine Optimization (SEO). It’s a ...

    SEM, Social

    Six defunct social platforms share spooky lessons

    On Halloween, people get into the spooky spirit by watching horror films, carving pumpkins, and organizing their costumes. But us digital marketers are perpetually haunted by a ...

    Negative Keywords, PPC, SEM

    Afraid To Ask: Negative keywords and how to optimize them

    If you hear “negative keywords” and think it’s a phrase to describe insults someone might use to push your buttons, well, when used in digital marketing at least, you’re a ...

    agency, SEM, Search, Search Advertising, Startups

    Is SEM An Effective Growth Channel For Startups?

    SEM is undoubtedly one of the most effective digital marketing channels that exist. When the right elements come together - a great product with good unit economics, relatively ...