Advertising, Facebook Ads, Social Advertising, Social Media Advertising, A/B Testing

7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

PPC News, Social Advertising, Social Media Advertising, Twitter Ads, Benchmark Report

Twitter CPMs Increase 27% In 2017 [Report]

We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, ...

News, Advertising, Facebook Ads, Paid Social, PPC, PPC News, Social, Social Advertising

7 Major Updates for Facebook Advertisers

What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

B2B Marketing, B2B PPC, Social Advertising, Search Advertising, Demand Generation

2017 Demand Gen Benchmarks To Accelerate Growth

When laying out your marketing strategy, it often feels like you have nothing and everything to go off – historical numbers, KPIs, industry projections, social platform claims, ...

Advertising, B2B PPC, Mobile Advertising, PPC, Social Advertising, Search Advertising, Analytics

What PPC Marketers Need to Know about Third-Party Data

Data. It’s the fuel of every marketing campaign. Marketers won’t stop talking about it. First-party data, second-party data, encrypted or masked data... So much data, and so ...

Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising, Automation, Facebook

Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

Advertising, agency, Agency Tips, PPC, Social Advertising, Google Analytics

How to Become a PPC Expert

How does one become a PPC expert? You don’t need a formal degree to run ads. In fact, many of today’s brightest paid search marketers say they “just landed into it.” Some ...

Advertising, Facebook Ads, Instagram Ads, LinkedIn Ads, Social, Social Advertising, Twitter Ads, Youtube Ads

50 Essential Social Media Advertising Statistics [UPDATED]

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say ...

MarTech, PPC News, Social Advertising, Marketing Automation

How to Align Your Marketing Automation with Social Ads

Grabbing a prospect's attention in B2B is difficult. Email inboxes are always flooded with higher priority content, and prospects don't typically think about their work needs ...

agency, Influencers, Social, Social Advertising, Agency Life

How to Recruit Social Influencers Without Spending a Fortune

Influencer marketing is hot right now. It should be because it works. It’s not just hot because people are talking about it - it’s because it’s a way to reach audiences who are ...