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    Facebook Ads, PPC News, Social, Social Advertising

    New Ad Type Could Offer a Way to Buy Products on Facebook

    Facebook announced this week that it is testing a new ad type that can give people a way to discover and buy products on Facebook. The ad unit promises to help businesses drive ...

    Facebook Ads, PPC News, Social, Social Advertising

    Facebook Desktop App Ads Updated to Promote Virtual Goods

    Facebook this week announced a new way for game developers to promote and sell virtual goods through desktop app engagement ads. Players who see the ad as they browse Facebook ...

    News, Facebook Ads, PPC News, Social, Social Advertising

    Facebook Ads in the Right-Hand Column to Look More Like News Feed

    In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and users will soon be seeing ...

    Facebook Ads, PPC News, Social, Social Advertising

    Facebook Audience Insights Are (Finally) Live

    After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like locations, interests and behaviors ...

    News, PPC News, Social Advertising

    Pinterest Announces Self-Serve Promoted Pins

    Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics.

    LinkedIn Ads, LinkedIn Sponsored Content, Social, Social Advertising

    9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

    LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But just like every campaign ...

    Advertising, Facebook Ads, Social, Social Advertising

    How to Remarket on Facebook with Website Custom Audiences

    Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users.  You can create custom audiences from email addresses, phone ...

    Facebook Ads, Social, Social Advertising, Facebook

    Quick Guide to Facebook Pixel Helper for Advertisers

    Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your website correctly.

    Social, Social Advertising, Twitter Ads, Twitter

    How to Create Website Cards for Twitter Ads

    Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy way to visit and they're a ...

    LinkedIn Ads, LinkedIn Sponsored Content, Social, Social Advertising

    16 Tips for Creating Effective LinkedIn Sponsored Updates

    Are you interested in promoting your LinkedIn Company updates with a Sponsored Update campaign? LinkedIn Sponsored Updates are a great way to promote your content within the ...