Facebook Ads, PPC News, Social, Social Advertising

New Ad Type Could Offer a Way to Buy Products on Facebook

Facebook announced this week that it is testing a new ad type that can give people a way to discover and buy products on Facebook. The ad unit promises to help businesses drive ...

Facebook Ads, PPC News, Social, Social Advertising

Facebook Desktop App Ads Updated to Promote Virtual Goods

Facebook this week announced a new way for game developers to promote and sell virtual goods through desktop app engagement ads. Players who see the ad as they browse Facebook ...

Facebook Ads, News, PPC News, Social, Social Advertising

Facebook Ads in the Right-Hand Column to Look More Like News Feed

In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and users will soon be seeing ...

Facebook Ads, PPC News, Social, Social Advertising

Facebook Audience Insights Are (Finally) Live

After announcing Audience Insights back in early May, Facebook has finally made it accessible to advertisers. The tool reveals details like locations, interests and behaviors ...

News, PPC News, Social Advertising

Pinterest Announces Self-Serve Promoted Pins

Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics.

LinkedIn Ads, LinkedIn Sponsored Content, Social, Social Advertising

9 Ways to Optimize LinkedIn Sponsored Updates Campaigns

LinkedIn Sponsored Updates are a great way to promote your content within the LinkedIn feed and get your brand in front of a targeted audience. But just like every campaign ...

Advertising, Facebook Ads, Social, Social Advertising

How to Remarket on Facebook with Website Custom Audiences

Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users.  You can create custom audiences from email addresses, phone ...

Facebook, Facebook Ads, Social, Social Advertising

Quick Guide to Facebook Pixel Helper for Advertisers

Facebook launched the Facebook Pixel Helper to help you validate that your Conversion Tracking and Custom Audience Pixels have been installed on your website correctly.

Social, Social Advertising, Twitter, Twitter Ads

How to Create Website Cards for Twitter Ads

Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy way to visit and they're a ...

LinkedIn Ads, LinkedIn Sponsored Content, Social, Social Advertising

16 Tips for Creating Effective LinkedIn Sponsored Updates

Are you interested in promoting your LinkedIn Company updates with a Sponsored Update campaign? LinkedIn Sponsored Updates are a great way to promote your content within the ...