social media, Social Media Advertising

5 Social Media Stats on Demographic Targeting in 2018

Forrester contends that social media advertising budgets will grow to $40 billion by 2021. Which channels will drive the most growth? As consumers switch between screens and ...

Analytics, Closed-loop Reporting, PPC Metrics, PPC Reporting, Social, Social Media Advertising

How to Measure Social Media Effectiveness

Ah, the eternal question: Is your social media marketing effective?

Advertising, Content Marketing, PPC, Social Media Advertising, Video, Video Ads

Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for ...

A/B Testing, Advertising, Facebook Ads, Social Advertising, Social Media Advertising

7 Simple Steps to Boost PPC Results with A/B Testing

Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you'll want to ...

Benchmark Report, PPC News, Social Advertising, Social Media Advertising, Twitter Ads

Twitter CPMs Increase 27% In 2017 [Report]

We analyzed over 3.5 billion Twitter ad impressions from January to June 2017. Based on our data, we saw CPMs increase from $5.30 to $6.72 during the first six months of 2017, ...

Automation, Facebook, Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising

Facebook Ad Fatigue: How to Keep Your Ads Fresh

It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

Automation, Social, social media, Social Media Advertising

Boosting Social Media Marketing Using Content Automation

Comprehensive automation appears to be the future trajectory of digital marketing. Email automation, for example, has become second-nature to many marketers. It’s nearly ...

PPC News, Social, Super Bowl, Social Media Advertising

The Rise of Social Media in Super Bowl Advertising

Sahil Jain, CEO and Co-Founder of AdStage, circled up with CGTN America this week to talk Super Bowl advertising hits and misses, and the role of digital marketing in live ...