News, Advertising, Facebook Ads, Paid Social, PPC, PPC News, Social, Social Advertising

    7 Major Updates for Facebook Advertisers

    What a week in ad tech! While Apple was putting on a show in Cupertino, Facebook quietly revamped its Ads Manager, rolled out several updates for advertisers, and even launched ...

    Facebook Ads, Facebook advertising, Social, Social Advertising, Social Media Advertising, Automation, Facebook

    Facebook Ad Fatigue: How to Keep Your Ads Fresh

    It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. Facebook ad fatigue ...

    Advertising, Cross-Channel, Cross-Network, Social

    How to Build a Cross-Network Advertising Strategy

    Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s message across multiple ...

    Advertising, B2B Marketing, Facebook Ads, LinkedIn Ads, Social, Social Media Advertising

    How to Use Social Media Ads for Lead Generation

    Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be ...

    Advertising, B2B Marketing, B2B PPC, LinkedIn Ads, Paid Social, Social, LinkedIn

    LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

    As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty ...

    Advertising, B2B Marketing, Facebook Ads, Guides, Social

    How to Use Facebook to Create Powerful Customer Personas

    As an advertiser, the more you know about your customer personas, the better the content you can create. Rich customer data also helps determine how to distribute this content ...

    Advertising, LinkedIn Ads, Social

    Recruit Top Talent Using LinkedIn Ads

    A study published in the National Bureau of Economic Research found that adding a star scientist to a biology team, lifted the productivity of the team by 54 percent on average.

    PPC News, Social, Facebook guide, Facebook Lookalike Audiences

    Quick Guide to Facebook Value-Based Lookalike Audiences

    Facebook’s New LTV Lookalike Audiences One of Facebook’s most powerful offerings for marketers is Lookalike Audiences. A new roll out is taking that feature to the next level ...

    Advertising, Facebook Ads, Social, Audience Targeting, Facebook, Facebook Lookalike Audiences

    Quick Guide to Facebook Lookalike Audiences for Multiple Countries

    Facebook recently released an update to its Lookalike Audiences that makes them even more powerful and easier to use for advertisers who wish to reach a global audience. If ...

    Advertising, Quora Advertising, Social, Quora Ads

    Comprehensive Guide to Quora Ads for Performance Marketers

    You may know Quora as a platform for asking questions and connecting with people who contribute unique insights and quality answers. Valued at $1.8 billion, they’re now ...