AdStage, Advertising, Facebook Ads, Guides, Guides-Social, Social, Social Advertising

How to Target Facebook Ads to Your Audience

This post was updated on December 15, 2016 Getting started with Facebook advertising is a pretty exciting experience. You’ll be impressed with the way Facebook lets you ...

AdStage, Advertising, LinkedIn Ads, Social, Social Advertising

How to Target LinkedIn Ads to Your Audience

LinkedIn is an incredibly powerful ad network that every business should test. It has the unique ability to reach an audience by targeting their professional identity and this ...

Advertising, Facebook Ads, Social, Social Advertising

How To Use Custom & Lookalike Audiences with Facebook Ads

Facebook offers a great deal of targeting options that you can’t find anywhere else, but there's much more than the ability to target users by their relationship status. In ...

AdStage, Advertising, Social, Social Advertising, Twitter Ads

Quick Start: Twitter Ads in Under 5 Minutes

For years, businesses have used Twitter to reach customers and spread their marketing message for free. And until recently, only big brands were able to use Twitter Ads to ...

Advertising, LinkedIn Ads, Social, Social Advertising

Targeting effectively on LinkedIn

LinkedIn advertising is unique because it lets you target professionals. This is especially useful in two scenarios - you're either looking to hire and want to reach certain ...

Advertising, Facebook Ads, Social

Facebook Always Spends My Budget

Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

Advertising, Facebook Ads, Google AdWords, Search, Social

Optimize Facebook & Google ad campaigns

Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

Advertising, Facebook Ads, Google AdWords, Social

Setting up AdWords & Facebook campaigns

In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...