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    AdStage, Advertising, Facebook Ads, Guides, Social, Social Advertising, Guides-Social

    How to Target Facebook Ads to Your Audience

    This post was updated on December 15, 2016 Getting started with Facebook advertising is a pretty exciting experience. You’ll be impressed with the way Facebook lets you ...

    AdStage, Advertising, LinkedIn Ads, Social, Social Advertising

    How to Target LinkedIn Ads to Your Audience

    LinkedIn is an incredibly powerful ad network that every business should test. It has the unique ability to reach an audience by targeting their professional identity and this ...

    Advertising, Facebook Ads, Social, Social Advertising

    How To Use Custom & Lookalike Audiences with Facebook Ads

    Facebook offers a great deal of targeting options that you can’t find anywhere else, but there's much more than the ability to target users by their relationship status. In ...

    AdStage, Advertising, Social, Social Advertising, Twitter Ads

    Quick Start: Twitter Ads in Under 5 Minutes

    For years, businesses have used Twitter to reach customers and spread their marketing message for free. And until recently, only big brands were able to use Twitter Ads to ...

    Advertising, LinkedIn Ads, Social, Social Advertising

    Targeting effectively on LinkedIn

    LinkedIn advertising is unique because it lets you target professionals. This is especially useful in two scenarios - you're either looking to hire and want to reach certain ...

    Advertising, Facebook Ads, Social

    Facebook Always Spends My Budget

    Over the past few weeks, I've learned a lot about online advertising and the process of launching ad campaigns. After letting my campaigns run for a week, I tried to fix my ...

    Advertising, Facebook Ads, Google AdWords, Social, Search

    Optimize Facebook & Google ad campaigns

    Last week I posted some basics about launching ad campaigns and setting up ways to track my progress. This week, I want to take a look at my first week's results and explain ...

    Advertising, Facebook Ads, Google AdWords, Social

    Setting up AdWords & Facebook campaigns

    In the first post I asked some important questions, made some predictions, and identified some of the main differences I know of between Search & Social ad networks. Now it's ...