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Instagram's Next Cash Cow: Instant Promote Ads for Stories

This week in AdTech - WhatsApp has found a place to show your ads; Instagram's next cash cow: Instant Promote Ads for Stories; and Pinterest gets its advertising house in ...

This Week in Ad Tech, The PPC Show

Facebook Launches a New API for Marketers

Pallavi Sharma 3 minute read

This week in AdTech: Facebook Launches a New API for Marketers; CPM Bidding Now Available on the Quora Ads; Google Ads Announces New Click-to-Message Ad Features.

This Week in Ad Tech, The PPC Show

Facebook Tests Multiple Brands in Single Ad Unit

Pallavi Sharma 3 minute read

This week in AdTech: Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps; Apple App Store search ads are expected to drive $500 ...

This Week in Ad Tech, The PPC Show

YouTube now counts "engagement" at 10 seconds

Pallavi Sharma 2 minute read

This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads ...

This Week in Ad Tech, The PPC Show

Facebook helps get data from browsers blocking third-party cookies

Pallavi Sharma 2 minute read

This week, Facebook helps overcome third-party cookie blocking; Video is now 25% of all US digital advertising spend; and Bing changes political ad policy.

This Week in Ad Tech, The PPC Show

Facebook Adding More Choices For Video Ad Buyers

Pallavi Sharma 3 minute read

This week, Facebook adds more choices for video ad buyers; Google announces custom metrics, Unique Reach, and Brand Lift capabilities; and Snapchat roles out new ecommerce ...

This Week in Ad Tech, The PPC Show

Facebook Stories ads now available to all advertisers

Anya Pratskevich 4 minute read

This week, Facebook Stories ads were made available to all advertisers while Amazon and Snapchat formed a powerful partnership. Also, learn how to untangle your B2B attribution ...

This Week in Ad Tech, The PPC Show

Vertical Video Ads Are Coming to Youtube

Anya Pratskevich 2 minute read

This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for ...

The PPC Show, This Week in Ad Tech

Facebook Updates Ad Metrics to Provide a More Holistic View

Anya Pratskevich 2 minute read

This week on the PPC Show, Facebook shares more data on ad placement, Collection ads get a pre-holiday touch-up, and NASA is exploring additional monetization options. Tune in ...

Google Ads, The PPC Show

How to Navigate the Change from Google AdWords to Google Ads

Anya Pratskevich 5 minute read

Google ad products recently had, perhaps, the biggest rebrand since the Starbucks Coffee brand dropped the word “coffee” from its name in 2011 and became just “Starbucks.”

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Instagram's Next Cash Cow: Instant Promote Ads for Stories

Facebook Launches a New API for Marketers

Facebook Tests Multiple Brands in Single Ad Unit

YouTube now counts "engagement" at 10 seconds

Facebook helps get data from browsers blocking third-party cookies

Facebook Adding More Choices For Video Ad Buyers

Facebook Stories ads now available to all advertisers

Vertical Video Ads Are Coming to Youtube

Facebook Updates Ad Metrics to Provide a More Holistic View

How to Navigate the Change from Google AdWords to Google Ads

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