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    This Week in Ad News: Google flips the switch on its next big money maker: Maps

      THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITSThe new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate ...

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    This Week In Ad News: Adobe, Microsoft, and LinkedIn join forces to accelerate account-based marketing

    ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETINGWith the partnership LinkedIn is hoping to create a seamless way for joint customers to identify ...

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    This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

    LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETINGLinkedIn’s lookalike audiences combines the traits of ideal customer with our rich member and company data ...

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    This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

    SNAP'S STOCK RISES ON EXPECTED AD REVENUESSocial-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating ...

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    This Week In Ad News: Google Ads to sunset average position reporting metric later this year

    GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR Average position has become less valuable in recent years. Prepare to adjust your reporting, ...

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    This Week In Ad News: Google says it’s not trying to stop ad blocking on Chrome

          GOOGLE SAYS IT'S NOT TRYING TO STOP AD BLOCKING ON CHROMEGoogle has faced increasing criticism over some proposed Chrome changes that developers claim could ...