user acquisition, ROI, Lead Generation, Customer Engagement

Balancing lead quality and quantity—tips for your marketing funnel

Great B2B businesses are often credited with having strong sales capabilities. However, their digital lead generation strategies can also become a bottleneck that hinders their ...

Automation, conversion optimization, growth marketing, growth marketing conference, PPC News, retention, user acquisition

2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

What’s Growth Marketing? I was fortunate to attend this year’s Growth Marketing Conference, a fairly intimate event when it comes to marketing conferences. With only 250 ...