Facebook Ads, Video Ads

How B2B Marketers Can Use Facebook Video Ads to Drive Leads

“No one uses Facebook anymore.” “Facebook doesn’t work for B2B.” Do these comments sound familiar? Chances are that you’ve heard someone say them to you IRL or you’ve read them ...

Twitter Ads, Video Ads

How To Set Up Your First Twitter Video Advertising Campaign

Something extraordinary happened on Twitter recently. It wasn’t the latest Trump tweet. Or an uproar over a dress.

Advertising, Closed-loop Reporting, Video, Video Ads

How Marketers Measure Video Campaign Effectiveness [Report]

Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on video. On average, marketers ...

LinkedIn, LinkedIn Ads, Video Ads

5 Reasons LinkedIn’s New Video Ads Are the B2B Marketer’s Secret Weapon

Video will drive 82% of all Internet traffic in 2021, according to Cisco. Over 17.2% of all ad budgets will go to video marketing, which means video ads likely eat up a huge ...

Advertising, Content Marketing, PPC, Social Media Advertising, Video, Video Ads

Facebook vs. YouTube: Which Platform Is More Effective for Video Marketing? [Report]

Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for ...

Advertising, Google AdWords, RLSA, Search, Video Ads, Youtube Ads

Turning the Tables on YouTube Audiences

Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in ...

Social, Video Ads

5 Facts You Need to Know about Video Ads

If there's one thing any PPC marketer should know in 2017, it's this: video marketing works.

Advertising, Facebook Ads, Social, Social Advertising, Twitter Ads, Video Ads

Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly ...