ADOBE, MICROSOFT, AND LINKEDIN JOIN FORCES TO ACCELERATE ACCOUNT-BASED MARKETING
With the partnership LinkedIn is hoping to create a seamless way for joint customers to identify and target the right audiences on LinkedIn with meaningful content, ultimately helping improve the success of their campaigns.
HOW MUCH MARTECH SHOULD PPC MARKETERS ACTUALLY USE?
With so many new vendors and categories added each year, how do you ensure that you’ve got the ultimate marketing technology stack for your agency or in-house PPC team?
'A BATTLE FOR THE TOP OF THE FUNNEL': PINTEREST'S LONG ROAD TO BECOMING A COMMERCE PLATFORM
In their IPO filing Pinterest positions itself as the ultimate discovery tool, but in order to get people to go from pinning to purchasing, Pinterest will need better commerce tools — and to convince more advertisers that it’s worthy of their time and budget.
A BETTER WAY TO LEARN ABOUT ADS ON FACEBOOK
Facebook is rolling out an improved Ad Library, making transparency information more visible on Pages, expanding access to their API, and exempting news publishers from labeling their ads as related to politics or issues in the US.
UNILEVER TO PICK 'TRUSTED PUBLISHERS' FOR DIGITAL ADVERTISING
Unilever, one of the world’s biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, in its latest attempt to improve the effectiveness of its digital advertising.
APPLE LAUNCHES APPLE NEWS+ PAID SUBSCRIPTION SERVICE
Apple formally unveiled its new subscription news service today, but promises that it will keep people's reading habits totally private—both from Apple and from advertisers.