INSTAGRAM IS MAKING INFLUENCER POSTS SHOPPABLE
Instagram is to let influencers use the app to tag and sell products directly on the grid; a move it claims will enrich the shopping experience for users.
WHATSAPP FUTURE VISION: 'PRIVATE COMMERCE' AND PAYMENTS
CEO Mark Zuckerberg made a series of announcements at the F8 conference tied to the company’s future vision of more privacy channels for users, including a significant redesign of the Facebook site and app.
BING ADS REBRANDS AS MICROSOFT ADVERTISING
The rebrand emphasizes a focus on personalization, AI, and a broader focus on ad inventory, data, and targeting capabilities.
SPOTIFY DEBUTS VOICE-ENABLED AUDIO ADS WITH UNILEVER
Spotify is testing voice-enabled audio ads for one of its own podcasts and another separate one for Unilever, allowing listeners to take action by saying a specific phrase during commercials.
LIFE FITNESS LAUNCHES INNOVATIVE DIGITAL OUT-OF-HOME ADVERTISING PLATFORM
This new offering from the fitness equipment company will leverage its large installed base of cardio equipment to deliver unique forms of content to the thousands of fitness and wellness-minded consumers that workout on Life Fitness equipment every day.
GOOGLE AD-REVENUE GROWTH SLOWS, AS COMPETITION FROM AMAZON HEATS UP
Alphabet’s first-quarter revenue missed analysts’ estimates, sparking concern that advertisers are shifting some spending from Alphabet’s Google subsidiary to digital rivals.