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    Facebook Ads, This Week in Ad News

    This Week in Ad News: Facebook Surprised Wall Street with an Earning Beat

    BRAVE WILL PAY WEB BROWSERS TO WATCH ADS WITH NOVEL DIGITAL REVENUE MODEL
    Open source ad-blocking browser Brave is seeking to shake up digital advertising with the unveiling of a new ad model which promises to pay viewers a 70% cut of any promotion they see.

    FACEBOOK SURPRISED WALL STREET WITH AN EARNINGS BEAT - HERE'S WHAT ANALYSTS ARE SAYING
    Facebook warned revenue growth would slow this year as advertising spend moves from Facebook's Newsfeed to Stories, but on Wednesday announced revenue grew 26%.


    DIRECT RESPONSE ADVERTISERS DOUBLED THEIR SPEND ON SNAPCHAT IN Q1
    Average revenue per user in Q1 was $1.68, down 19% sequentially, but the total revenue grew 39% year over year to $320 million, beating analyst expectations of $307 million.

    AMAZON'S AD REVENUE RISES 34%, BUT GROWTH SLOWS
    Amazon reported revenue for its "other" category that mostly comes from ad sales rose 34% to $2.72 billion during the period, compared with a 96% yearly jump in the prior quarter, per an announcement.

    APP-MARKETER SPENDING ON APPLE SEARCH ADS GREW BY 90% IN LESS THAN A YEAR
    According to Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend.

    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.