This Week in Ad News

This Week in Ad News: Facebook’s Clear History Feature May Mess With Its Targeting Options

FACEBOOK'S CLEAR HISTORY FEATURE MAY MESS WITH ITS TARGETING OPTIONS
Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party sites and apps share about them with Facebook, could impact targeting on Facebook properties.


GOOGLE'S NEW COOKIES FEATURE MAY HAMPER ONLINE ADVERTISING, IMPROVE PRIVACY
New measures limiting the use of cookies in the Google Chrome browser, distinguishing between cookies that actually help you and those that glean data for advertisers.

GOOGLE'S GIANT GALLERY ADS FOR SEARCH ARE COMING: WHAT THEY ARE AND HOW YOU'LL PAY FOR THEM
Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad format.

PINTEREST CEO AFTER EARNINGS REPORT TUMBLE: WE'RE IN THE GROWTH PHASE OF OUR BUSINESS
Pinterest reported a loss per share of 32 cents, however, the social media platform beat revenue estimates by $1.3 million. Revenue grew 54% year over year.

FACEBOOK BANS FAKE ISRAEL-BASED ACCOUNTS THAT SPENT $812,000 ON ADS
The social media platform removed 265 Facebook and Instagram accounts, pages, events and groups for "coordinated inauthentic behavior”.


SNAPCHAT PUBLISHES NEW REPORT ON OPTIMAL AD FREQUENCY TO DRIVE RECALL AND ACTION
Key findings: you'll significantly improve your chances of your audience recalling your ad, and causing a change in their behavior, if you target them with two ads per week in Snapchat Stories.

Pallavi Sharma