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    This Week in Ad News: Facebook’s outage cost small advertisers thousands of dollars

    SNAP'S STOCK RISES ON EXPECTED AD REVENUES
    Social-media platform Snapchat’s parent company Snap witnessed a sharply higher stock price on positive news: an analyst’s buy rating from expected higher ad revenue.

    GOOGLE REMOVED 2.3B BAD ADS, BANNED ADS ON 1.5M APPS + 28M PAGES, PLANS NEW POLICY MANAGER THIS YEAR
    Using both manual reviews and machine learning, in 2018, Google said removed 2.3 billion “bad ads” that violated its policies, which at their most general forbid ads that mislead or exploit vulnerable people.

    BING ADS BRINGS 3D ADS TO SEARCH WITH SAMSUNG
    In a first for search advertising, Samsung has begun running a 3D ad format on Bing.com to promote the new Galaxy S10 phone. Users can interact with the desktop ad format to inspect product features and details.

    GOOGLE WILL LIVE STREAM ITS UPCOMING GOOGLE MARKETING LIVE EVENT
    Google has announced that, for the first time, it will live-stream its upcoming Google Marketing Live event, in which it will outline a range of new updates, usage changes and more.

    FACEBOOK METRICS UPDATES TO OFFER YOU MORE ACTIONABLE BUSINESS INSIGHTS
    Facebook will replace the single relevance score with three new relevance metrics, update how they calculate potential reach, and remove some other metrics that are used less often.

    GOOGLE ADS ROLLING OUT BUDGET PLANNER FORECASTING TOOL
    Create a budget plan based on either clicks or conversions as a key metric, and choose a target: clicks, spend or average CPC if you select clicks as the primary metric, or conversions, spend or average CPA when conversions is your key metric.

    WTF IS APP-ADS.TXT?
    The Interactive Advertising Bureau Tech Lab released the final version of app-ads.txt, which is intended to combat bad actors that disguise themselves as another company’s app in order to siphon the money that advertisers are spending on mobile and OTT advertising.

    FACEBOOK'S OUTAGE COST SMALL ADVERTISERS THOUSANDS OF DOLLARS
    Millions of companies advertise on the platform or rely on sponsored posts to do the marketing for them. When it goes down, their losses involve lost potential revenue or the lack of people who clicked on an ad and bought something.

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    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.