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This Week in Ad News: Google cracks down on ads tracking you across the web

YOUNGER CONSUMERS PAY MORE ATTENTION TO ONLINE ADS, SURVEY FINDS
Among 18-to-44 year olds, there's a 47% increase in attention compared to 2018, but only 7% for those 45 and older.


INSTAGRAM INFLUENCERS POSTING 150% MORE SPONSORED CONTENT THAN A YEAR AGO
During the past year, the combined amount of sponsored content on Instagram for micro-, macro-, and celebrity influencers in North America has jumped 150%.

FACEBOOK UNVEILS AN AUTOMATED AD BUILDER AND AN APPOINTMENT MANAGER FOR SMALL BUSINESSES
Director of Product Management Nikila Srinivasan said are “really built for small businesses that are one- to two-person businesses with very little marketing expertise.”

NEW YORK TIMES COMPANY CONTINUES TO ADD ONLINE SUBSCRIBERS AS DIGITAL ADVERTISING GROWS
Revenue generated by online advertising rose 19 percent, to $55 million. Revenue from the paper’s digital subscription and advertising businesses combined rose 16 percent, to $165.4 million. 

FACEBOOK LIFTS SOME RESTRICTIONS ON BLOCKCHAIN ADS
As of May 8th, the social network will no longer require pre-approval for ads tied to blockchain tech, news, education or events linked to cryptocurrency.


GOOGLE CRACKS DOWN ON ADS TRACKING YOU ACROSS THE WEB, AND ADVERTISERS ARE PREPARING FOR THE WORST
Google will preview an update to the Chrome browser to give users more information around how they're being tracked with cookies later this year.

Pallavi Sharma