THE BEST FEATURE IN THE NEW GOOGLE ADS EDITOR: PPC AUDITS
The new version of Google Ads Editor is great for PPC audits because it gives marketers the ability to evaluate the structure of an account with rules.
AD INDUSTRY GROUPS BAND TOGETHER TO INFLUENCE CONGRESS ON DATA PRIVACY
Trade bodies are pushing for federal regulation to try to stave off a complicated patchwork of laws in different U.S. states
GOOGLE FLIPS THE SWITCH ON ITS NEXT BIG MONEY MAKER: MAPS
Google became the world’s most profitable internet company on the back of search advertising. Now, it’s turning another popular web service into a major cash machine by increasing the ways advertisers can reach Google Maps users.
REPORT PREDICTS SNAPCHAT USAGE WILL CONTINUE TO DECLINE IN THE US
Snapchat's overall usage numbers declined between Q4’18 and Q1’19. Report suggests they’ll be down 2.2% in the US in 2019.
HOW FACEBOOK IS TRYING TO STOP ITS OWN ALGORITHMS FROM DOING THEIR JOB
The company will update its scrolling news feed algorithm by reviewing little-known websites whose articles get sudden surges of traffic on Facebook.
TO CUT DOWN ON SPAM, TWITTER CUTS THE NUMBER OF ACCOUNTS YOU CAN FOLLOW PER DAY
Twitter just took another big step to help boot spammers off its platform: it’s cutting the number of accounts Twitter users can follow, from 1,000 per day to just 400.