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    This Week in Ad News

    This Week in Ad News: Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads

    IBM AIMS TO BRING CHATBOT TECHNOLOGY TO DISPLAY ADVERTISING WITH WATSON ADS BUILDER
    Watson Ads Builder is positioned to use AI and natural language technology to generate chatbot-like advertisements that prospects can engage with to get frequently-asked questions answered in near real time.


    CAMPAIGN-LEVEL CONVERSION ACTIONS NOW LIVE FOR GOOGLE SEARCH, DISPLAY CAMPAIGNS
    This will allow you to analyze performance and optimize campaigns based on the most relevant conversion action types.

    INSTAGRAM WILL NOW ENABLE ADVERTISERS TO BOOST BRANDED CONTENT PARTNERSHIPS AS ADS
    Branded content ads will enable advertisers to promote these Instagram posts just like they would any other ad, expanding the opportunities for reach and engagement.

    AMAZON REPLICATES PINTEREST LENS WITH 'STYLESNAP' FEATURE
    The new tool will enable users to take a photo or upload a screenshot of any item of clothing and the system will find similar product matches, based on image recognition.

    GOOGLE STRUGGLES TO JUSTIFY WHY IT'S RESTRICTING AD BLOCKERS IN CHROME
    Google says the changes will improve performance and security. Ad block developers and consumer advocates say Google is simply protecting its ad dominance.


    FDA TARGETS VAPING 'INFLUENCERS' FOR ONLINE PROMOTIONS
    U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites.

    AHEAD OF 'SHOP' BUTTON FOR PUBLISHERS, SNAPCHAT LAUNCHES IN-APP STORES FOR SNAP INFLUENCERS
    This new tool allows select accounts to have a store within Snapchat. Snapchat users can access the shops, which will be powered by Shopify, by going to an account’s page.

    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.