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    This Week in Ad News: LinkedIn Introduces Lookalike Audiences, Improves Audience Targeting

    LINKEDIN INTRODUCES LOOKALIKE AUDIENCES, IMPROVES AUDIENCE TARGETING
    LinkedIn’s lookalike audiences combines the traits of ideal customer with our rich member and company data to help marketers to new professional audiences like your existing customers, website visitors and target accounts.

    EU REGULATORS HIT GOOGLE WITH $1.7 BILLION FINE FOR BLOCKING AD RIVAL
    The European Union on Wednesday ordered Google to pay a fine for stifling competition in the online advertisement sector. The European Commission said Google had placed exclusivity contracts on website owners, stopping them from including search results from Google’s rivals.

    STATE OF THE INTERNET MARKETING AGENCY IN 2019
    WordStream collected the data in this report by surveying their agency customers (who represent roughly a third of the companies who use WordStream Advisor). They heard back from hundreds of agencies, many located outside the US.

    WINNING B2B RESULTS WITH GOOGLE SEARCH ADS AUDIENCE TARGETING 
    Among all the possible targeting methods, Google Ads audiences may seem a lesser choice. But for many marketers, layering affinity audiences or in-market audiences from Google with search keywords has become a great way to cultivate more qualified leads.

    AMAZON TO LAUNCH MOBILE ADS, IN A THREAT TO GOOGLE AND FACEBOOK
    Amazon.com Inc. has hit on a new way to grab a chunk of the $129 billion digital advertising market now dominated by Google and Facebook Inc.: sell video spots on the e-commerce giant’s smartphone shopping app.

    FACEBOOK'S POPULARITY CONTINUES TO DROP AMONG US YOUTH, WHAT ARE ZUCKERBERG'S PLANS?
    Facebook is of course still the dominant social media brand: it’s used the most often by more than half (52%) of respondents, despite this percentage dropping from 57% from last year. But as Facebook recedes, Instagram and Snapchat popularity are creeping up. 

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    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.