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    This Week in Ad News: Misinformation Sees Significantly More Engagement than Real News on Facebook

    NEW STUDY SHOWS THAT MISINFORMATION SEES SIGNIFICANTLY MORE ENGAGEMENT THAN REAL NEWS ON FACEBOOK
    An analysis of Facebook data has shown that 'junk news' - or content from less reputable sources - gets shared 4x more than content from reputable, trusted news outlets across The Social Network.


    NEW TWITTER EXPERIMENT IS SHOWING SOME USERS MORE ADS
    Twitter is experimenting with ad load, resulting in some people see more ads than others depending on a variety of factors, including how the number of ads influences their use of the platform.

    TIKTOK'S AD LOAD HAS INCREASED, BUT THE QUALITY REMAINS LOW
    The majority of the in-feed ads are quite simple. Media buyers say that leaves opportunity for better creative when the biddable option is released more widely in the coming weeks.

    'WE'VE ONLY JUST STARTED': 1 YEAR INTO GDPR, AD INDUSTRY BRACES FOR MORE FINES
    Privacy activists continue to file complaints specifically targeting the use of real-time-bidding techniques in programmatic advertising by ad tech companies.

    CALIFORNIA LAWMAKERS APPROVE DATA-PRIVACY BILL OPPOSED BY SILICON VALLEY
    Under the new bill, large companies would be required starting in 2020 to let consumers view the data they have collected on them, request deletion of data, and opt out of having the data sold to third parties.


    FACEBOOK STOPS PAYING EMPLOYEES COMMISSIONS FOR POLITICAL AD SALES
    Since commissions for political ads have been squashed, Facebook is raising the base salaries of those employees who previously were eligible for commissions for the ads.

    GOOGLE ROLLING OUT MOBILE SEARCH REDESIGN WITH BLACK "AD" LABEL, FAVICONS FOR ORGANIC RESULTS
    The new look brings some branding to the search results, and preps the mobile search for more types of content and actions for users to take right from the search results.

    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.