NEW REPORT SHOWS FACEBOOK ENGAGEMENT IN GRADUAL DECLINE, AS INSTAGRAM RISES
A new report from eMarketer again shows a decline in Facebook usage, and predicts more of the same into the future, with Instagram rising up.
LINKEDIN BUYS IDENTITY RESOLUTION FIRM DRAWBRIDGE TO STRENGTHEN PRIVACY OFFER
The ad-tech firm and its leadership team will be integrated into LinkedIn Marketing Solutions, the advertising platform that has experienced 46% revenue growth year-over-year.
GOOGLE ADS IS REMOVING TWO BIDDING STRATEGIES IN JUNE
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June, in light of the introduction of Target Impression Share last November.
GOOGLE IS EXPANDING WHEN IT SHOWS ADS TO 'PEOPLE IN TARGETED LOCATIONS'
Instead of showing ads to people only when they are physically located in your targeted locations at the time of their search, it will also include people who regularly commute or travel to your targeted locations even when they aren’t physically there.
AMAZON TO ACQUIRE SIZMEK AD SERVER AND DCO BUSINESS
The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the prospects for the independent ad tech ecosystem.
WHATSAPP: ADVERTS COMING TO MESSAGING APP NEXT YEAR, FACEBOOK REVEALS
The WhatsApp ads appear to take up the entire screen of a smartphone and allow users to find out more information about the advertiser by swiping up, similar to Instagram Stories.
NANCY PELOSI AND FAKEBOOK'S DIRTY TRICKS
Unlike YouTube, Facebook decided to keep up a video deliberately and maliciously doctored to make it appear as if Speaker Nancy Pelosi was drunk or perhaps crazy. She was not.