FACEBOOK'S DIGITAL WALLET CALIBRA: WHAT IT COULD MEAN FOR MARKETERS
With potential for higher conversion rates and seamless user experience in terms of transactions via a Facebook-owned digital wallet, the company expects to see more e-commerce happening in their platforms, accompanied by a boost in their ad business.
GOOGLE DV360 TESTING 3D AND YOUTUBE LIVE STREAM DISPLAY AD FORMATS
The swirl display ad format incorporates 3D assets, using the 3D/Swirl component in Google Web Designer. With a new editor coming to Google’s 3D platform Poly, marketers can edit and build 3D assets for these display ads.
NETFLIX IS GOING TO GET ADS SOONER OR LATER, SAY MEDIA EXECUTIVES AT CANNES LIONS
Not so fast - Despite the potential for billions in additional revenue, a Netflix spokesperson said this was “wishful thinking from an advertising conference.” Incorporating ads isn’t a topic the company is currently focused on, according to a person familiar with the matter.
ADVERTISERS CAN NOW TARGET SPOTIFY PODCAST LISTENERS
Marketers have attempted to overcome insufficient campaign conversion data by using direct response calls to action or by launching campaigns aimed at awareness. Targeting at scale has also been limited. Spotify’s newest capabilities help begin to address those limitations.
AMAZON'S INCREASING ITS AD-SUPPORTED STREAMING VIDEO INVESTMENT
Along with a rebranding to IMDb TV, Amazon says it will add thousands of new titles to the platform, tripling its content library, and plans to expand to Europe later this year, increasing the amount of available high-quality video advertising inventory on Amazon's ad platform.
SALESFORCE MARKETING CLOUD BRINGS EINSTEIN AI CAPABILITIES TO EMAIL MARKETERS
The new tools and capabilities could prove valuable to email marketers by predicting the best time and frequency to send emails, but digital marketers and organizations will need to learn to let go of making those decisions and trust the technology’s ability to make these decisions for them.