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    This Week in Ad News

    This Week In Ad News: Snap stock pops after company announces plan to run ads in other apps

    AMAZON DEMOTES PRIVATE LABEL ADS
    Even with the promotions, Amazon said private label brands haven't seen much success, accounting for about 1% of retail sales.

    ANDROID TV UPDATE PUTS HOME-SCREEN ADS ON MULTI-THOUSAND-DOLLAR SONY SMART TVS
    Google is trying out a new "Pilot Program" that puts a row of advertisements on the Android TV home screen. The advertising is a "Sponsored Channel" part of the "Android TV Core Services" app that ships with all Android TV devices. 

    GOOGLE ASSISTANT IS NOT DISCLOSING THAT SOME SEARCH RESULTS ARE ADS
    Google Assistant isn’t making users aware that some of its recommendations are being generated by local services ads. Google has a legal obligation to disclose when it’s surfacing advertisements in search results.

    SNAP STOCK POPS AFTER COMPANY ANNOUNCES PLAN TO RUN ADS IN OTHER APPS
    Snapchat will split the ad revenue with developers, but refused to hint at what the divide will be, as it’s still gauging developer interest.

    ACCORDING TO RESEARCH, AROUND 30% OF ALL INTERNET USERS NOW USE AD BLOCKERS
    "Too many ads", "Annoying or irrelevant ads" and "Intrusive ads" are the top three motivations for ad-blocking, which can be problematic for businesses trying to reach their audiences, and tech platforms looking to demonstrate the value of their ad tools.

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    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.