This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for real-time mood-based marketing. Tune in to get the scoop on the latest ad tech news from AdStage's Anya and Josh.
In 2018, Amazon is expected to generate more ad revenue than Microsoft and Verizon’s Oath, according to eMarketer’s latest forecast.
YouTube revealed a new vertical video format. The new vertical ads will appear on YouTube’s mobile app in a similar way to the ads on Instagram and Snapchat.
Instagram is launching a Shopping channel in its Explore tab and expanding Shopping in Stories globally.
Twitter has tweaked its ‘Show the best tweets first’ settings and brought back the ability to view their timelines in reverse chronological order.
Pinterest expanded its content marketing API to third-party influencer marketing platforms. The new partners will now have direct access to profile statistics such as impressions and saves for pins.
Snapchat’s media partners, such as Refinery 29 and Daily Mail, can now build stories from the videos created by the app’s 188 million daily users.
Spotify is ramping up its data analytics capabilities to enable real-time mood-based marketing.