This Week in Ad Tech, The PPC Show

Vertical Video Ads Are Coming to Youtube

This week, Amazon has been forecast to be the number 3 digital advertising player in 2018, YouTube rolled out vertical ads, and Spotify (kind of) became the first platform for real-time mood-based marketing. Tune in to get the scoop on the latest ad tech news from AdStage's Anya and Josh.

Amazon Forecast to Be No. 3 Digital Advertising Player in 2018

In 2018, Amazon is expected to generate more ad revenue than Microsoft and Verizon’s Oath, according to eMarketer’s latest forecast.

Vertical Video Ads Are Coming to Youtube

YouTube revealed a new vertical video format. The new vertical ads will appear on YouTube’s mobile app in a similar way to the ads on Instagram and Snapchat.

Instagram Rolls Out Shopping In Stories Globally, Launches Shopping Channel In Explore

Instagram is launching a Shopping channel in its Explore tab and expanding Shopping in Stories globally.

Twitter Is Bringing Back Reverse Chronological Order in Its Timeline

Twitter has tweaked its ‘Show the best tweets first’ settings and brought back the ability to view their timelines in reverse chronological order.

Pinterest Eyes Influencer Marketing Budgets With New API

Pinterest expanded its content marketing API to third-party influencer marketing platforms. The new partners will now have direct access to profile statistics such as impressions and saves for pins.

Snapchat Gives Publishers A New Way To Make Stories And Money

Snapchat’s media partners, such as Refinery 29 and Daily Mail, can now build stories from the videos created by the app’s 188 million daily users.

Spotify Can Tell If You’re Sad. Here’s Why That Should Scare You

Spotify is ramping up its data analytics capabilities to enable real-time mood-based marketing.

Anya Pratskevich

A senior content marketing manager on the AdStage team, Anya manages AdStage's blog, co-hosts the PPC Show, and curates a weekly newsletter with top news in ad tech. Send her tips, pitches, and guest post ideas to anya (at) adstage (dot) io. Anya tweets, occasionally, as @pratsaa.