This week in AdTech: YouTube now counts "engagement" as 10 seconds; best practices for LInkedIn Sponsored InMail campaigns; and Pinterest unveils updates to self-server ads manager.
The shorter engagement-to-conversion window will mean faster ramp up times for target CPA campaigns and more current reporting.
Advertisers can expect improvements to the performance of ad schedule bid modifiers. They will now align better to the time of the click, rather than the time of the conversion.
All advertisers wanting to run ads in the UK that reference political figures, political parties, and elections will need to verify their identity and location and carry a “Paid for by” disclaimer.
This guide walks through Sponsored InMail setup and best practices so you can become a LinkedIn Ads Hero.
Instead of building a chatbot and just letting consumers find it on their own website or app, brands can integrate it into their advertising, allowing people who see the ad to ask questions and provide feedback.
The updates are aimed at enabling brands and agencies of all sizes to set up and track the performance of their campaigns.
Facebook is now expressly banning misrepresentations about how to vote, such as claims that you can vote using an online app, and statements about whether a vote will be counted.