This week on the PPC Show: You can now apply to be verified on Instagram, Facebook lets publishers test organic posts, and Snapchat can now track your emotions. Tune in to listen to this week's hottest news in ad tech from Josh Rodriguez (and yours truly):
The new tool -- currently in closed beta -- allows publishers to test up to four different versions of an organic post and see engagement data in real time.
The new technology uses facial recognition on Snapchat selfies and takes cues from messages to score how happy or sad people are feeling.
Pandora advertisers will be able to dynamically assemble different audio ads for different listeners, sequentially target ads, and create super-short ads from 4 to 10 seconds in length.
Google’s new tool “Ad Strength” indicator allows advertisers to measure responsive search and display ads on a scale from “Poor” to “Excellent.”
Facebook is rolling out its video-on-demand platform globally, but half of adult Facebook users don’t even know Watch exists, according to a research firm.
Accounts that have large audiences can now directly ask for verification through a form, instead of hoping that Instagram will one day grant them the status or by paying on the black market.
The new Nielsen’s Marketer’s Guide to Podcasting for Q3 2018 features curious insights on the purchasing behavior of self-identified “avid” podcast fans split by their preferred podcast genre.